Brand design for the Moroso Patricia Urquiola Klara Series

Milan Furniture Fair 2011, the Spanish designer Patricia Urquiola unveiled its design for the Italian brand Moroso beech wood furniture products. Furniture products, both named Klara added industrial manufacturing methods, but also combines the world-renowned manufacturing capital of the chair - Italian handmade chairs Zha Mannuo region approach.
Design continues the brand's simple, soft lines and other characteristics of an arc - the most basic form - again, should permit the coordination of the product being and comfort. Light with wood main emphasis and elegant character. Such a structure can ensure there are enough practical sense of style, can not help but think of the early 20th century produced the first batch of brand Moroso products craftsmanship - a century ago the Italian region Friuli armchair production.